Quick facts: Washington
- Free
- Business page and free tools
- Paid
- Yelp Ads
- Leads
- Request a Quote for service businesses
- Ask
- Pricing, contract and cancellation terms in writing
Fees, rules and rates change, often on July 1 and January 1. Verify every item with the responsible agency before you rely on it.
Short answer: Yelp lets you claim a free business page and use free tools, and sells Yelp Ads and Request a Quote leads for service businesses. Claim and complete the free page first. Before buying ads, get the pricing, any contract length and the cancellation terms in writing, and judge it by cost per booked job.
Updated October 12, 2026. Requirements and fees change; confirm with the agency named on this page.
Yelp alone vs Yelp with Contractor Lane Operator
| What you get | Yelp + Operator | Yelp alone |
|---|---|---|
| Customers looking for your trade | Yes, from Yelp | Yes |
| Online mentor for your questions, any time | Yes | No |
| Pricing and profitability section | Yes | No |
| Google Business Profile checklist and playbook | Yes | No |
| Marketing and lead-source guidance | Yes | No |
| Team training modules with quizzes | Yes, 79 modules | No |
| Phone and booking scripts | Contractor Vault, 30-day trial included | No |
| Business audit with a step-by-step plan | Yes | No |
| Cost | Free page; ads extra + $79/month | Free page; ads extra |
Yelp details come from its own published pages, checked October 13, 2026. Operator does not replace Yelp; it helps you answer, price, book and close more of what Yelp sends you.
Yelp's business site says "Claim your free Yelp Business Page" and offers to "promote your business with 20+ free tools." For service businesses it lists Request a Quote to "Generate leads from the millions of people searching for services."
Do this free
- Claim the page, match your Google profile details exactly.
- Add real job photos and your service area.
- Answer every review and every message fast.
Before you buy Yelp Ads
Yelp's main advertising page does not publish ad pricing or contract terms, so ask for them in writing: cost model, minimum, contract length, how to cancel.
Questions to ask any lead platform before you pay
- Is the lead exclusive to me, or is the same customer sent to other pros? How many?
- Do I get the customer's real phone number and email, or only a message thread inside the app?
- What exactly counts as a lead I pay for, and how do I get credit for a bad one?
- Is there a contract, a minimum, or a monthly budget I am locked into?
- Can I set the job types, zip codes and hours I want?
Where Contractor Lane Operator fits
Leads only pay if you answer, book, price and close them. Operator audits your business, shows where your response time and reviews is leaking, and gives you the next steps and the team training to fix it, for $79 a month, cancel anytime. Use it alongside any lead source on this page.
You can piece all of this together from a dozen searches, or have it in one place, in order, matched to your business. That is the trade Operator makes.
Checked October 13, 2026 against each company's own published pages. Platforms change their pricing and rules often; confirm with them before you spend.
This page describes other companies only from what they publish about themselves. It is not a review and makes no claim about the quality of their service. Contractor Lane is not affiliated with any of them.
Want it handled, not just explained?
Operator is the AI business coach for contractors.
A business audit and a plan, an online mentor you can ask any time, team training for your crew, and deadline reminders. $79/month, any state, cancel anytime.
Common questions
Is Yelp free for contractors?
Yes, Yelp says you can claim a free business page and use free tools. Ads and some lead products are paid.
Should a contractor advertise on Yelp?
Only after the free page is complete and you respond fast. Get pricing, contract and cancellation terms in writing and track cost per booked job.
Sources
Official pages checked on 2026-10-12.