Privacy Policy

Last updated: August 15, 2026.

Contractor Lane ("Company", "we", "us", "our") is owned and operated by Andy's Plumbing & Drain LLC, a Washington limited liability company. This Privacy Policy explains how we collect, use, and share information when you use the Contractor Lane websites, free roadmap builder, paid roadmap, subscriptions, and related services (the "Services"). By using the Services you agree to this Policy and our Terms of Service.

1. Information we collect

We do not intentionally collect sensitive personal information, and we ask that you not submit any through the Services.

2. How we use information

• Provide, operate, and personalize the Services — including building your customized roadmap from your intake answers.
• Process payments, manage subscriptions, and send receipts and account/transactional emails.
• Respond to support requests.
• Send marketing email only to people who explicitly opted in and confirmed it (see Section 3a); you can unsubscribe from any message, anytime.
• Maintain security, prevent fraud and abuse, and enforce our Terms.
• Improve the Services, including analyzing aggregated, de-identified usage.
• Comply with legal obligations.

3. Cookies, analytics, and advertising

We use Google Tag Manager on the public marketing site to load analytics and advertising technologies. Through it we use, or may use, services from Google (Google Analytics and Google Ads), Meta (Facebook and Instagram), and Microsoft Advertising (Bing). These services set cookies or similar identifiers in your browser and receive information such as the pages you view, an approximate location derived from your IP address, and general device and browser details.

We use that information to understand how the site is used and to show Contractor Lane ads to people who have already visited the site — commonly called remarketing or retargeting. We do not sell your personal information, and we do not use these tools to collect sensitive information.

Your choices. You can block or delete cookies in your browser settings, and the site remains usable without them. You can also opt out directly with the platforms: Google at My Ad Center and the Google Analytics opt-out, Meta in your Facebook or Instagram ad preferences, and Microsoft at Microsoft ad settings. Industry-wide opt-out tools are available from the NAI and the DAA.

The account application separately uses the browser storage or cookies necessary to keep you signed in and protect the session. Those are required for the product to work and are not advertising cookies. Hosting providers may maintain standard access and security logs.

3a. Marketing email and consent

We send two different kinds of email, and they follow different rules.

• Transactional and account email — login links, receipts, purchase confirmations, deadline reminders you subscribed to, and support replies. These are part of the service you asked for, so they are not marketing and are not subject to the opt-in below. If you have an account, you will receive these.
• Marketing email — everything promotional. The consent wording is: "Email me Contractor Lane product updates, paid roadmap and Vault offers, and recommended partner resources. Contractor Lane may earn a commission from some partner links." We send these only to people who explicitly opted in and confirmed it.

How marketing consent works. Marketing email is opt-in and double confirmed. Ticking the optional box at signup, or asking for marketing email from your account page, is a request — not consent. We email you a confirmation link, and you are added only after you open it and press the confirm button. Simply loading that link is not enough, because corporate email scanners follow links automatically and we do not treat a scanner as your consent. If you never confirm, you are never added. We record when you opted in, where the consent came from, and which version of this wording was in effect at the time. Creating an account, buying the roadmap, or subscribing to reminders does not opt you into marketing.

Bounces and spam reports. If email to your address permanently fails, or you report one of our messages as spam, we automatically and permanently stop sending marketing to that address. That suppression is deliberately not reversible through the self-serve confirmation link; contact us and we will handle it by hand.

How to stop marketing email. Every marketing message includes a one-click unsubscribe link and standard one-click unsubscribe headers, so your mail app's own "unsubscribe" button works too. Unsubscribing takes effect immediately, does not require signing in, and we honor it indefinitely. It stops marketing email only — transactional and account email continues, because those are needed to run your account. You can also email support@contractorlane.com and we will remove you by hand.

Delivery provider. Marketing and transactional email is delivered through Resend, which processes your email address and delivery events (such as deliveries, bounces, and complaints) on our behalf so we can keep our list clean and stop mailing addresses that bounce or report us. We do not sell your email address, and we do not share it with advertisers.

3b. "Sharing" for advertising, Do Not Track, and Global Privacy Control

Some state privacy laws (including California's) treat sending information to ad platforms like Google, Meta, and Microsoft Advertising for retargeting as "sharing" your personal information for cross-context behavioral advertising, even though no money changes hands. To be clear: we do not sell your personal information for money, but the retargeting described in Section 3 is legally a "share," and this section explains how to opt out of it.

What we actually send. We do not give ad platforms your name or other information that directly identifies you. Instead, we or they use advertising identifiers — a cookie, device identifier, or a code derived from applying irreversible cryptography (hashing) to information like an email address — so an ad platform can recognize a return visitor without receiving your identity in plain text.

Global Privacy Control. If your browser or an extension sends a Global Privacy Control (GPC) signal, we treat it as a valid opt-out request and disable advertising cookies for that visit. You can turn on GPC through browser extensions such as those listed at globalprivacycontrol.org.

Do Not Track. Most browsers offer a "Do Not Track" (DNT) signal. There is no single accepted standard for how sites must respond to it, and we do not currently change our behavior based on DNT signals alone. We do honor Global Privacy Control as described above, and you can always use the platform-specific and industry opt-outs listed in Section 3.

Opt out of sharing without GPC. You can also opt out by blocking third-party cookies in your browser, using the platform opt-outs in Section 3, or by emailing support@contractorlane.com and asking us to stop sharing your information for advertising; we will not sell or share the personal information of a known minor.

3c. Session recording and heatmaps (Microsoft Clarity)

We use Microsoft Clarity to understand how people actually use our pages, so we can fix the parts that confuse or frustrate them. Clarity records how you interact with a page: mouse movement and clicks or taps, how far you scroll, which elements you click on, when a click does nothing, when you rapidly click the same spot, and when you leave a page quickly and come back. It also receives your IP address (from which it derives an approximate location, such as city or region), your browser and device type, screen size, referring page, and the pages you visit. Microsoft may combine that with its own data to improve its products, and its use of this information is governed by the Microsoft Privacy Statement.

What it does not capture. Clarity does not record the contents of what you type into forms. Text you enter — your email address, business name, notes, or anything else — is masked in the browser before anything is sent, so the recording shows that a field was clicked into and typed in, but not the characters. We do not turn that masking off anywhere.

Extra masking on pages that show your business record. The account application at app.contractorlane.com includes pages that display information about a specific business — for example a Washington compliance page reached from a link we sent you, which shows a business name, UBI, contractor licence number, an owner or principal name, and a business address and phone number from Washington's public records. On those pages we mask all on-screen text, not just form fields, so a recording preserves the layout and where you clicked but shows no readable business information at all. We do this because the interaction data is what we need and the record content is not.

Where it does not run at all. Clarity is not loaded on any signed-in page of the account application, and it is not loaded on any administrative page. No recording of a signed-in session exists to review.

Your choices. If your browser or an extension sends a Global Privacy Control signal, we do not load Clarity for that visit at all — the same treatment described in Section 3b. You can also block or delete cookies in your browser settings, and the site remains fully usable without them. Clarity is an analytics tool: we do not use it to build advertising audiences, and we do not use it for the retargeting described in Section 3.

4. How we share information

We do not sell your personal information for money. We share it only as follows:

• Service providers used to run the product, including: Stripe (payments), Supabase (database, authentication, storage), Vercel (application hosting), our web host (marketing site), and Resend (transactional, notification, and marketing email delivery). Their handling of data is also governed by the applicable service terms and privacy notices.
• Analytics and advertising partners — Google, Meta, and Microsoft Advertising — which receive site-usage information through Google Tag Manager so we can measure traffic and show ads to people who already visited the site. Under some state laws this counts as "sharing" for cross-context behavioral advertising. See Section 3b for what that means and how to opt out.
• Microsoft Clarity — receives page-interaction data so we can see where our pages confuse people. Form field contents are masked before they leave your browser, and pages showing a specific business record are masked in full. See Section 3c.
• Legal and safety: when required by law, subpoena, or legal process, or to protect our rights, users, or the public.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.
• With your direction or consent.

5. Data retention

We keep your information for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. When you request deletion or close your account, we delete or de-identify your personal information within a reasonable period, except where retention is required by law or for legitimate business records (such as transaction records). Backups age out on a rolling basis.

6. Security

We use reasonable administrative, technical, and physical safeguards, including encryption in transit (TLS), hashed passwords, short-lived login tokens, and database access controls. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your choices and rights

• Access and correction: view and update your account information, or email us to request a copy of your data.
• Deletion: request deletion of your account and personal information.
• Marketing opt-out: unsubscribe from marketing emails using the link in any such email; you will still receive necessary transactional messages.
• Opt out of sharing for advertising: see Section 3b.

If you live in California, Colorado, Connecticut, Utah, Virginia, or another state with a comprehensive privacy law, you may have the right to:

• Know/access the personal information we hold about you and how we use and share it.
• Delete personal information we hold about you, subject to legal exceptions (such as records we must keep for tax or contract purposes).
• Correct inaccurate personal information.
• Opt out of the sharing of your information for cross-context behavioral advertising (see Section 3b) — we do not sell information for money and do not use it for automated profiling that produces legal or similarly significant effects.
• Not be discriminated against for exercising any of these rights — we will not deny you the Services, charge you a different price, or provide a different level of service because you made a privacy request.

How to exercise these rights. Email support@contractorlane.com with the right you want to exercise. We may ask you to verify your identity using information tied to your account before acting on the request, and a parent, guardian, or authorized agent may submit a request on your behalf with proof of that authorization. We will respond within the time required by the law that applies to you (generally 45 days, with one extension where permitted).

Appeal. If we decline a request, you can appeal by replying to our denial email and asking for a review. If the appeal is also denied, we will tell you how to submit a complaint to your state attorney general or other applicable regulator.

8. Children

The Services are for business users 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information, contact us and we will delete it.

9. Third-party links

The Services link to government and other third-party websites. Their privacy practices are their own; this Policy does not apply to them. Review their policies before providing information.

10. United States

The Services are operated in and intended for users in the United States. If you access them from elsewhere, you consent to processing in the United States.

11. Changes to this Policy

We may update this Policy. The "Last updated" date reflects the latest version. Material changes will be posted here and, where practical, communicated to account holders. We will not materially change our policies and practices to make them less protective of personal information we already collected, without the consent of affected customers.

12. Contact

Privacy questions, data access, or deletion requests:
Andy's Plumbing & Drain LLC d/b/a Contractor Lane
Email: support@contractorlane.com