Contractor Lane guides new contractors through setup: bond, insurance, banking, software, taxes. Your placement appears at the exact step where they make that purchase.
A click on a generic insurance ad might be anyone. A reader on our contractor bond guide is legally required to buy a bond before they can take their first job, and most are buying within days.
Named placement on the exact page matching your product: the bond guide, the insurance requirements guide, the workers comp guide, the cost-to-start breakdown.
Paying members work through each setup step in order. Your firm is the recommended provider at your step, at the moment of purchase.
Deadline reminder and onboarding emails to contractors in their first year. Sponsor placement available per category.
Two partners maximum per category. Placements are exclusive enough to matter.
| Placement | Best for | Rate |
|---|---|---|
| Bond guide sponsor Contractor bond guide + bond step in the roadmap | Surety bond agencies | $249/mo |
| Insurance guide sponsor GL insurance requirements guide + insurance step | Commercial insurance brokers | $249/mo |
| Workers comp / payroll sponsor Workers comp guide + hiring step | Payroll providers, comp specialists | $199/mo |
| Accounting sponsor Tax and bookkeeping steps + cost-to-start guide | CPAs, bookkeepers | $199/mo |
| Software / banking sponsor Tools and banking steps in the roadmap | Field service CRMs, business banking | $199/mo |
| Category referral option Pay per qualified referral instead of flat monthly | Any category | By agreement |
Introductory rates, locked for 12 months. Every placement is labeled Sponsored. Monthly reporting included: impressions, clicks, click-through rate, and referrals sent, in a Google-style statement.
Contractor Lane verifies contractors against the Washington public record. We hold partners to the same standard, and contractors trust the recommendation because of it.
Tell us your category and service area. We'll confirm availability, verify your license, and have your placement live within a week.
Email us to claim a category